The stunning Swat Valley witnessed an unprecedented influx of tourists during the first two days of Eid-ul-Fitr, as over 51,000 visitors from across Pakistan traveled to enjoy its breathtaking scenery, lush green valleys, and cool climate.
Eid Brings Tourism Boom to Northern Pakistan and Swat Valley
According to Malakand DIG Nasir Mehmood Sati, the total number of tourists visiting Swat and the Malakand division during Eid surpassed 700,000. This surge in visitors highlights the growing appeal of Pakistan’s northern regions as top holiday destinations.
To ensure a safe and peaceful experience, authorities implemented strict security measures, deployed additional personnel, and managed traffic efficiently to facilitate the large crowds.
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Major Tourist Spots Witness Heavy Footfall
Tourists from major cities such as Peshawar, Mardan, Charsadda, Nowshera, Rawalpindi, Islamabad, and Lahore flocked to Swat’s most famous attractions, including:
✔ Malam Jabba – A paradise for adventure lovers, known for its skiing slopes and chairlifts.
✔ Madyan & Bahrain – Picturesque valleys along the Swat River, famous for their hospitality and natural beauty.
✔ Kalam Valley – A must-visit for those seeking serene mountain landscapes, waterfalls, and glacier-fed rivers.
✔ Gabin Jabba – A hidden gem with breathtaking meadows and trekking trails.
✔ Marghuzar – Known for its White Palace, a historical and architectural marvel.
Kaghan Valley Also Attracts Thousands of Tourists
Besides Swat, Kaghan Valley also experienced a tourism boom, with visitors rushing to destinations like Naran, Saif-ul-Malook Lake, Shogran, and Babusar Top to escape the summer heat and celebrate Eid amidst nature.
Tourism Boost to Local Economy
The massive influx of tourists has provided a significant boost to the local economy, benefiting hotels, restaurants, and transport businesses. Many small vendors and shopkeepers also experienced increased sales, thanks to the Eid tourism surge.
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Call for Sustainable Tourism Management
While the increasing number of visitors is a positive sign for Pakistan’s tourism industry, authorities and environmentalists emphasize the need for sustainable tourism practices. Ensuring proper waste management, responsible tourism behavior, and infrastructure improvements will be crucial in preserving the natural beauty of Swat and other northern regions.
With more people discovering Pakistan’s scenic wonders, Swat and Kaghan valleys are solidifying their reputation as top travel destinations, offering both adventure and relaxation.
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