In a strategic leadership move, Sanadak UAE has appointed finance industry veteran Faiza Alawadhi as its Chief Executive Officer and Managing Director. The announcement marks a significant phase in the financial services firm’s expansion plans across the Emirates.
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Leadership Profile: Faiza Alawadhi
Bringing 15+ years of executive experience in banking and fintech, Alawadhi previously held senior roles at:
✔ Emirates NBD – Head of Retail Strategy
✔ Abu Dhabi Islamic Bank – Digital Transformation Lead
✔ Dubai FinTech Accelerator – Advisory Board Member
Her expertise in Islamic finance and digital lending platforms aligns perfectly with Sanadak’s core business of Sharia-compliant financing solutions.
Strategic Priorities for Sanadak
Under Alawadhi’s leadership, the company will focus on:
- Digital Expansion – Launching mobile-first lending products
- SME Empowerment – Enhancing small business financing programs
- Financial Inclusion – Reaching underserved segments through fintech partnerships
- Sustainability – Implementing green financing initiatives
Why This Appointment Matters
- Comes during UAE’s push for greater financial inclusion (2025 Vision)
- This move positions Sanadak to compete with emerging digital lenders while bolstering female leadership in the UAE’s finance sector, where women hold just 28% of CEO roles.
Company Background
Sanadak specializes in:
✓ Personal installment loans
✓ SME working capital financing
✓ Buy-now-pay-later solutions
✓ Financial literacy programs
“Faiza’s appointment accelerates our mission to bridge financial gaps through innovation,” said Sanadak Chairman Ahmed Al Naqbi. “Her track record in digital transformation will redefine accessible finance.”
The leadership transition takes immediate effect, with Alawadhi assuming responsibility for all UAE operations. Industry analysts predict this move will help Sanadak capture a larger share of the Emirates’ growing $9.2 billion digital lending market.
